Binated, Inc. is pleased to announce the addition of Rod Brown, Founder and retired CFO of
MadeToOrder Inc., to a newly created board seat in Binated. Binated currently provides
technology consulting and back-office solutions through its office in India to several promotional
products companies in the US, Europe and Asia. Anish Varghese is the Founder and CEO, of
Binated Inc., he splits his time between India, UK and the US office based out of Houston, Texas.
Binated has a long working association with MadeToOrder and in these years Rod and Anish have
built a close working and personal relationship. Together they want to introduce the bespoke
methodology of understanding the needs of Promotional Products firms in the US, Europe and Asia
and be a back office solutions partner for them.
Rod and Anish, through their complementary skills and 70 years of combined experience in the
business, believe they can bring about robust change in the promotional products industry.
Binated Inc., is a technology consulting and back office solutions company, enabling Distributors
and Suppliers to create new age customer experiences by leveraging innovative technologies to
modernize and transform the way products are ordered, tracked, delivered and supported.
Our services enable Distributors and Suppliers to deliver optimized solutions along with Analytics
to help them stay ahead in a dynamic and ever evolving Promotional Products Industry. With
more than 100 employees and a presence in North America, Europe and Asia, Binated Inc. is
headquartered in Houston, TX.
